Product Review

Many physical therapists feel uncomfortable selling or asking for money. But is it really wrong to sell when what you do changes people’s lives? When what you do helps people walk farther without pain, sleep better at night, and get more living from their lives, why is it considered unprofessional or unethical to sell a solution? In this book, Paul Gough answers the question of whether selling physical therapy is really unprofessional—or if we’ve just been doing it wrong. Is there an outdated view of selling that needs to be corrected? Or is it that we’re simply afraid we’re going to be rejected or labelled as “salesy” for doing it? Paul will answer all of these questions and more. If you’ve ever worried about what patients think of you asking for money—or if you just don’t feel confident doing it—you’ll love this new and almost effortless way to sell your services. Here's just some of what you'll learn:•Effortless Selling: what is it and how to adopt it at your practice•Why you’re not comfortable talking about money—and how to fix it•How to discover the confidence to sell what you do – instantly •How to get over the fear of being judged when you’re asking for payment•How to remove the awkward silence that follows the price conversation•How to announce a rate rise without pushback •Why patients really say no and how to overcome objections•And so much more...