This deeply-researched text provides the link between theory, experimental findings, and ordinary human activity, showing students how the field of cognitive psychology relates to their everyday lives. Rigorous yet compellin...

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This deeply-researched text provides the link between theory, experimental findings, and ordinary human activity, showing students how the field of cognitive psychology relates to their everyday lives. Rigorous yet compelling, the book explains common experiences by drawing heavily on exciting recent discoveries in neuroscience

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