The best-selling college rhetoric for nearly 25 years, The St. Martin€s Guide has achieved an unparalleled record of success by providing practical innovations for the ever-changing composition course. Comprehensive yet flexible, The Guide€s acclaimed step-by-step guides to each type of writing offer sure-fire invention strategies to get students started, combined with thorough advice on critical reading, working with sources, and careful revision. Axelrod and Cooper€s class-tested guidance on visual rhetoric, online teaching and learning, and more is available for instructors who incorporate these topics into their courses €" but not intrusive, for those who don€t. The new edition has been re-engineered to reflect and build on the actual writing processes of students and does even more to prepare them for the writing they will do in other college courses.